Lisa Sunday Vela named new CEO of the San Joaquin County Hispanic Chamber of Commerce

STOCKTON, CA— The San Joaquin County Hispanic Chamber of Commerce (SJCHCC) announced Lisa Sunday Vela as the new Chief Executive Officer of the organization. Sunday Vela assumed the leadership role on December 2nd.

“The Board identified Lisa as the best individual to lead the Chamber into its next season of growth, innovation, and member service,” said John Freeman Jr., SJCHCC Board President and Operation Manager for California Water Service Co. “We believe success for Chamber members and businesses in San Joaquin County comes from regionally-focused collaborations. Lisa’s background and experience in leading diverse organizations make her uniquely qualified to represent our Chamber membership and the business community to realize this success.”

“I am honored that the SJ Hispanic Chamber of Commerce has selected me as CEO,” said Vela. “As a former board member and longtime supporter of SJCHCC, I recognize the significant challenges our Hispanic-owned businesses face here in California. The Chamber remains a committed advocate for our region’s small and diverse companies and our work will continue as we develop innovative programs to help our members achieve economic success and navigate policy changes and regulatory challenges for their businesses through new opportunities.”

Vela’s extensive background in Spanish language radio broadcasting began in 1990 and spanned over 25 years, becoming one of the only Latina female general managers in the region at Entravision Communications Corporation as the Senior V.P. of Integrated Marketing Solutions. More recently, Lisa worked in operations and special projects for the Stockton-based Unidos US affiliate, El Concilio, during their 50-year celebration in 2018. Vela is also currently the Vice-Chair of the Complete Count Committee for San Joaquin County for the 2020 US Census and recently served on the Community Advisory Board for Chief Jones at the Stockton Police Department. In 2014, Lisa was recognized for her commitment to community and public service, she was the recipient of El Concilio’s prestigious Amiga of the Year award.
Chamber Background.

Established in 1972 as the Stockton Mexican American Chamber of Commerce, the SJCHCC is a voluntary membership network of over 300 individuals, businesses, and professional associations working together to expand business opportunities for Hispanic businesses and individuals by encouraging mutually beneficial ties with the public and private sector. The mission of the San Joaquin County Hispanic Chamber of Commerce is to advocate on behalf of members and to encourage economic and business development throughout the region. The Chamber assists members opening businesses, accessing capital, and links members to members through events held throughout the year.

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