Latino Wine making Team at Lodi’s Renowned Klinker Brick Winery

By Bob Highfill

Smith hails from the Caribbean nation of Belize, while Rivera’s parents immigrated to the U.S. from Michoacán, Mexico.
Smith has been Klinker Brick’s winemaker nearly 10 years, and Rivera has been his understudy the past four years. Together, their passion and talent have helped Klinker Brick experience phenomenal growth behind a diverse lineup of premium artisan wines. Not only is Klinker Brick Winery a favorite destination for visitors to Lodi, the brand is distributed and enjoyed throughout the United States and overseas.
“We have a lot of energy within the company,” Smith said. “That’s what I think has helped with where Klinker Brick is today.”
Smith and Rivera not only share Latino heritage, their stories are similar. Both put themselves in position through perseverance and hard work to take advantage of life changing opportunities.

Smith left Belize to work for a relative’s construction business in Southern California. He was in his late teens/early 20s at the time and had no knowledge about wine, coming from Belize, where cocktails and beer are the norm. While working on a construction project in Lodi, Smith crossed paths with noted winemaker and consultant Barry Gnekow, who counts Klinker Brick among his clients. This proved to be the break Smith needed to enter the wine business. Smith apprenticed under Gnekow and worked his way up to cellar master and eventually winemaker at Klinker Brick.

Rivera grew up in Modesto the son of naturalized U.S. citizens and graduated with a degree in sports science from University of the Pacific. Rivera worked as a physical therapist out of college and decided to further his education. He took a job with E & J Gallo in Livingston to earn money for graduate school. While there, Rivera said he was bitten by the wine bug.

“I was in production there,” Rivera said. “It was kind of hard to crossover. The idea is you have to make moves to advance in your career.”
Rivera knew if he wanted to be a winemaker, he would need to land with a smaller winery where he could gain the practical experience he would need. Rivera sent out feelers to a lot of different places and Klinker Brick was the first to give him a chance.

“It’s probably the luckiest break I’ve ever had in my life,” said Rivera, who earned a certificate from the UC Davis winemaking program shortly after joining Klinker Brick. “Joseph has been completely open, all about personal development, so the success I’ve had in trying to navigate my way into trying to become a winemaker has been due in large part to his support.”

Smith said Rivera reminded him of himself when he was looking to break into the business.

“He’s really hungry. He wants to learn” Smith said. “He came in here and told me, ‘I might shadow you a lot,” and I’m like, ‘That’s all you’ve got to do.’ That’s kind of how I came into the business and for me, I want to see other people move up in this business.”

Rivera said he came to Lodi unsure of the reception he would receive, given he’s a Latino in an industry dominated by white males. But he said the Lodi wine community has been accepting and a good place to work.

“Being a Hispanic male here hasn’t really come into play other than you just notice there isn’t really anybody else like you,” Rivera said. “Pictures, I always stand out pretty good.”

Rivera said Lodi is becoming a more diverse winemaking community and counts winemakers Susana Rodriguez Vasquez from Peltier Winery and Bokisch Vineyards’ Elyse Perry among his trusted colleagues.

“There is a good amount of female winemakers here now, so the tapestry of Lodi in the winemaking community is changing,” Rivera said. “It feels nice.”

Farrah Felten-Jolley said it’s been nice to have Smith and Rivera on Klinker Brick’s team.

“It’s a great team,” said Felten-Jolley, Klinker Brick’s Vice President of Marketing and Sales. “We bring different ideas to the table and we all work together. We all aren’t afraid to bring something to the table.”

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